Generating $20M in annual value through Salesforce Agentforce and Generative AI for the glass division of a $200B Manufacturing Conglomerate.
Annual Value Created
$20.0M
Sales Conversion Lift
+20%
Sales Productivity
+10%
In the specialized glass manufacturing sector, technical complexity often bottlenecks commercial velocity. For the commercial sales organization of this $200B conglomerate, highly trained engineers were burdened with answering routine, pre-sales customer inquiries, significantly slowing down the overall sales cycle.
While leadership recognized the massive potential of AI to resolve this—specifically by leveraging Salesforce Agentforce internally and proprietary Generative AI externally—they lacked a cohesive, deterministic strategy. They required expert alignment on how to integrate these layers of intelligence without disrupting their established high-touch sales model.
Condensed Matter partnered directly with the executive leadership team to demystify the AI landscape and define a strategic "North Star" for the commercial business. We architected a robust technical blueprint for a full-scale Salesforce implementation, deeply embedding AI lead scoring, win/loss probability models, autonomous note capture, and automated cross-sell/upsell recommendations into the daily workflow.
Simultaneously, we led the delivery of a proprietary, external-facing Generative AI solution. This intelligence layer actively engaged customers on the website, autonomously handling complex pre-sales questions. The dual-pronged architecture modernized the entire sales motion, instantly freeing up specialized engineering resources and accelerating the buyer's journey.
"By strategically layering internal and external AI into our commercial operations, we didn't just modernize our sales motion—we freed our specialized engineers to focus on high-value execution, directly accelerating our revenue pipeline."
— Commercial Sales Leadership, Glass Division
